If it were a tree, Made in Italy would be an evergreen that never knows the melancholy of autumn. Time passes and you always find it there, soaring, beautiful and with solid roots. The merit is not only of the lymph brought constantly by the big names of our fashion system, but above all of the more than ever vital new talents who are attracting international attention thanks to their creativity and audacity. In fact, they are authentic courageous captains with a whiff of revolution like Valentina and Stefano Agazzi, the two young entrepreneurs responsible for the creation of Save My Bag in 2013, the Poly-Fabric with Lycra ® line of handbags that won over women of all the world. Revolutionaries, we said. Yes, because revolution is innovation, it is questioning the already said and already done while respecting the aesthetic codes that have imposed it as a must, but reinterpreting it according to its designer sensibility that can also be decidedly iconoclastic and not at all orthodox, if ever there may be orthodoxy in the world of fashion where everything and the opposite of everything coexist in extravagant harmony, rather they draw strength from each other, in perfect symbiosis.

The idea at the starting point of Save My Bag  was to create bags that were copies, comfortable and light, of luxury bags, tracing the original model for outlines, without plagiarizing, but modifying rather with irony and creativity some details and, above all, proposing each in a decidedly bright and brilliant color or print variant. Success was immediate, but as often happens the student surpasses the teacher, and so it was for the creations of Save My Bag that from simple coverings have been gradually used by more and more by customers of all ages as if they were real bags, more original, funny and visually impactful compared to the classic ones that were used as containers. What follows is a lighter and more ironic way of understanding the accessory, but also more true and profound one, finally free from the slavery of displaying a trendy brand name.

You no longer hide behind a logo and you are finally joyously exposed, by showing your personality with determination and joie de vivre thanks to the choice of Save My Bag. A creation that reveals a lot about us, while at the same time tearing us away from the grip of mass approval. This is the revolution of a brand that now, in addition to the historic Miss line, joins the Princess line in which the concept of covering disappears to go be a true handbag, with zip closures and chains for the shoulder straps. The Save My Bag bags are designed for every moment and occasion of the day, from morning to night, from work to an aperitif/happy hour or a wild party. We then move from the maxi shopping bag to the clutch, in a kaleidoscope of shapes, colors and sizes that immediately bring joy to the beholder.

Iconic to see, they are a product that is authentically and proudly Made in Italy in every single part, unlike more famous brands that often delocalize or do not use Italian raw materials. And then, let's start from here, from the fabric used to make every Save My Bag, the innovative Poly-Fabric with Lycra ®, patented by the brand. Extra soft and even lighter than neoprene, it is cruelty-free, durable and refined. Durable over time, washable and elastic, and adapts to everyday needs thanks to its versatility.

Let's move on to the conception and design that takes place in Bergamo, Lombardy, where the brand was born and took off thanks to the inventiveness and entrepreneurial acumen of Valentina and Stefano Agazzi (stylistic duo and couple in real life) and finally, we pass to the workmanship that takes place in pure Made in Italy style, that is in Italy and by hand, assembling the various pieces of each bag by hand.

So Save My Bag is an Italian brand that cannot be more Italian. Not only revolutionary in style and design, but also in its courageous choice not to relocate production, showing competitors what it means to be truly literally a Made in Italy product, "produced in Italy". No excuses, the real Made in Italy is this and it is really wonderful to meet a young brand that understands and respects in full the immense value of this definition compared to more famous brands on the scene for decades and now more and more willing to compromise and compromise.

Credit then to Save My Bag, which has been distributed with great success in 40 countries, in single-brand stores and in over 1,500 selected boutiques all over the world, in the largest capitals and in the most exclusive destinations where new models are proposed, but also the great brand bestsellers in the most beloved nuances that are scarlet red, classic black, ivory and whale (a delicate blue denim) alongside those launched in the new collection, as well as prints that can be both very bright and more soft and delicate.

Also of note is the remarkable success of the brand extension in other product categories such as clothing with the iconic Wonder Jacket, home decor with carpets with majolica prints, as well as accessories such as watches, belts, laptop and smartphone covers, all colorful and naturally, all always made of Poly-Fabric with Lycra ®.

There remains then the vast range of offerings and, as the brand claims, "Leave the status quo to those who do not know how to be revolutionary".